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Promotion of domestic tourism stressed
Prof Sreekumar was delivering the keynote address at the seminar on ‘Tourism – Heritage and Industry’ organised by the Tourism Club at Christian College, Chengannur on Saturday.
He said connoisseurs of art across the globe were very much after India’s aesthetic values that live in her ancient architectural marvels and frescoes.
According to him, labour shortage, pollution problems and misuse of various tourism products, including Ayurvedic massage, are certain issues that warrant immediate attention of the Government and the authorities concerned.
The picturesque Kerala needs a tourism promotion that very well suits its native culture, rural tradition and values encapsulating a unique cultural identity. Tourists from various other parts of the country and abroad visit Kerala to have a nourishing experience of the native art, culture and the serene natural settings here
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